When it comes to marketing your music band, a blog can be a powerful tool. Not only does it give you a platform to share your music and connect with fans, but it also allows you to showcase your personality and engage with your audience on a deeper level.
But the thing is, anyone can start a band blog, but not everyone knows what to include in it to make it engaging and interesting for the readers.
5 Things to Include In Your Band Blog
1. Your Story
How did the band start?
What inspired you to make music together?
Why do you love performing and creating new songs?
Share your story with the readers and let them get to know you as a band. Your fans want to connect with you and know what makes you tick. They want to feel like they know you as individuals, not just artists.
When people can see the human side of your band, they’ll be more likely to become loyal fans.
2. Tour Dates and News
You must also use your band blog to keep your fans updated on where you’ll perform next and any other news about your band’s activities.
If you have any upcoming shows, list the date, time, and location so your readers can come out and support you.
3. Behind-the-Scenes
Behind-the-scenes posts yield great engagement as music enthusiasts love getting insights into the creative process of music creation. Whether you want to promote your music or entertain your fans, use behind-the-scenes to make them feel they’re a part of what you do, and you consider them more than just your audience.
This is especially beneficial for new bands that want people to know their backstory and what inspires their music.
Here are a few ideas you may like:
- Backstage photos
- Videos of the recording or composing process
- Merch samples
- Album cover designs
- Photos of your instrument, gear, and other products
4. Interviews
Fans love to connect with individual members behind the music.
This is why band member interviews are such a big hit!
They allow people to learn about singers, songwriters, producers, and even instrument manufacturers in a format that provides entertainment and inspiration. Make sure your interviews strike the perfect balance by allowing band members to share their stories while emphasizing particular questions when necessary.
5. Lists, Lists, Lists
Listicles tend to get a lot of attention from readers. They’re also incredibly easy to write – you can gather ideas and content from band members to bring variety.
You can write about your favorite albums, movies, books, or restaurants to spark conversations with your fans and enable deeper connections with the audience beyond music.
Final Thoughts
If you’re a band looking to connect with your fans and grow your audience, you should start a blog.
A band blog gives you a place to share your music, thoughts, and ideas with people. It also allows you to connect with them on a more personal level and improve your SEO ranking.
You could also build anticipation for upcoming albums or tours by regularly updating the blog. The opportunities and benefits are endless!
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. Eric is also known for his weekly podcast “FULLSPEED,” where he converses with influential entrepreneurs from a range of industries. Additionally, he supports education through the “Eric Dalius Foundation,” which grants four scholarships to US students. Stay connected with Eric on Twitter, Facebook, LinkedIn,YouTube, Instagram, and Entrepreneur.com.
