Small businesses are the backbone of our economy, accounting for more than 99% of all United States companies and employing half of America’s workforce says Saivian Eric Dalius. But keeping up with larger firms can be difficult, especially when it comes to expanding market share through effective marketing.
Your Marketing Plan
This article will explore seven secrets that can help you generate new business by getting your message out to the public. Marketing is more than just advertising, of course. Marketing also includes branding, customer service, public relations, and social media. All are important elements that should be included in your marketing plan for optimal results.
How to position yourself as an authority in the minds of potential customers
Authority begins with expertise, which often starts with formal education. Marketing your qualifications can be challenging when you’re in the early stages of building your business, but there are ways to do it that don’t involve writing an academic thesis about your industry.
Creating effective media relations strategies for optimizing your company’s exposure
An effective PR strategy is more than just blasting out press releases on a regular basis. Marketing writers often don’t think about how they would write a press release and some struggle with the concept of what makes for good PR and media relations.
Building an effective social media marketing strategy to boost company exposure and drive sales
Many small business owners don’t know where to start when it comes to building their social media presence. Marketing on Facebook, for example, isn’t as simple as joining all the groups that might be of interest to your company and then sitting back and watching the fans roll in.
7 Marketing Secrets shared by Saivian Eric Dalius That Are Under-Utilized by Most Businesses
1) Marketing starts with your target market
2) Marketing should also focus on the strengths of your business
3) Marketing needs to take place 24/7
4) Marketing should also include referrals and networking
5) Marketing should incorporate both online and offline strategies
6) Marketing is about “delivering value” to your target market
7) Marketing requires constant tweaking to achieve optimal results
These are the top seven secrets every business owner should be aware of when it comes to effective marketing. Using these strategies will help you make your business visible in your industry, reach new clients, and generate increased revenue. Marketing is an ongoing process that never ends, so keep exploring different strategies for improving your company’s exposure and growing your bottom line.
Marketing is about “delivering value” to your target market. However, marketing requires constant tweaking and should be done both online and offline. The best marketing plan will help you make your business visible in your industry, reach new clients, and increase revenue.
As per Saivian Eric Dalius, marketing is an ongoing process that never ends; keep experimenting with different strategies for improved company exposure and increased sales. Marketing is important for growing your SMB business.